About us

Our Story


Coming from a small Lancashire town known for its textile mills, it was natural for our co - founder Emma to discover a love for fabrics. Emma studied textiles and design at school followed by university. Emma has been designing, sewing and creating patterns for over 20 years. Her career has always been based on Bespoke tailoring specialising in women's wear. It was from this love for fashion and creating clothes Prodigal Fox was started.


Growing up in Sheffield our co- founder Jackie Woolhouse has always shared a love for high end fashion and runway styles. With a back ground in fitness and well being, Jackie wanted to combine her love for clothes in her career. She started to help friends with personal fitness and styling, this has developed to over 20 years experience with styling and dressing to suit your shape. Other peoples well being has always been important to Jackie and is a big part of our Ethos at Prodigal Fox.

Prodigal Fox started in 2016 as an online clothing brand. We then went live on the Silkfred Platform more than 2 years ago, where our styles remain popular. Prodigal Fox is continuing to grow and we are very happy to announce we opened our first store in early 2019. Later this year we aim to be on stock-lists throughout the UK in independent stores.

What We Stand For

Prodigal Fox is about empowering women through style, Helping you to feel confident with your image. Our aim is to produce affordable luxury that maintains individuality.

With a British Heritage Prodigal Fox is passionate about unique style and great fit.

We pride ourselves on that our styles can be dressed up or down, and suit all women of all ages and all sizes.

We believe in sustainable fashion, and our collections are made to last, key pieces in your wardrobe that can be worn many times in many different ways to help prevent throw away fashion. Often we show styling tips on our social media.

What We Do

Here at Prodigal Fox we design our styles taking inspiration from catwalk trends, whilst adding our own twist. We produce all our own patterns , so we can maintain our styles are made to suit all shapes. We manufacture each item in our workshop which is part of our store in Sheffield, to ensure that the quality is paramount.

Every item of clothing is loving handmade to order by our team of skilled seamstress and all our styles are available in a FREE Made to Measure option. No matter what your body shape is , or how tall you are, we realise the importance of delivering the perfect fit. 
Our Fabrics

We source our fabrics from with in the UK, buying up certain prints to keep all our styles exclusive. We are very excited to announce we will be printing our own designs onto sustainable fabric produced in the UK, and look to launching later in the year.
Our prints are inspired by feminine , adaptation styles to give your clothes the long life they deserve. We love bold floral's and animal prints as these are forever becoming our favourites.

Who We Are

Prodigal Fox is a small ever growing business and pride ourselves on our process - Designed And Made In Sheffield. We employ a team of talented staff whom have all grown with us at Prodigal Fox. The Fox is aware of our customer, our community and the part we play. We work closely with fashion/media students of all ages, from age 15 up to university graduates. We aim to teach our experiences and skill sets within our company to help improve our community.  The support from our customers is our motivation and we are constantly trying to reduce our carbon footprint, by designing, sourcing and manufacturing all our garments in the UK.


Come and say HI at our store:

The Fox, 67 Baslow Road, Sheffield, S17 4DL.

At The Fox we specialise in bespoke tailoring for women. We offer a Free Made to Measure service , plus you can sit with our design team to design your own dress.

Ideal for special occasions to guarantee no one else will be wearing your dress!
We can also copy your loved garments, recreate them in other fabrics, or simply replace.
Come and see our exclusive samples and latest collections, plus a wide range of accessories only available in store.




We are currently trying to raise money towards our amazing NHS, by donating profits from all our Face Mask sales.

Our Language

If you follow us on our social media platforms you will notice we refer to things in a certain way, its a part of what our brand stands for.

The Fox - Is a strong independent woman, beautiful, kind, funny, intellectual, creative, fashionable, happy, loved, a good friend, ambitious, relatable, a good person.

Vixen - Stands for all us ladies, we are all The Fox, we are all good, exciting people.

The Forest - This is our tribe, for all our amazing customers, followers, it is forever growing and we are forever grateful.

We want all our Vixens to become part of The Brand, so we encourage feedback, photos and new ideas.

Nothing gets us as bright eyed and bushy tailed more than gathering rather cunning pictures of all our fierce Prodigal Foxes in their Killer apparel. What ever your style let us see your dresses.
Send us your selfies via:
Twitter: @Prodigal_Fox
Instagram: @Prodigal_Fox


So Welcome To The Forest Vixens, will you be joining us?

Be careful, it's dangerously delightful. 
Returns Address:
Returns Department
Prodigal Fox 
19 The Grove
South Yorkshire
S19 4AR